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Handeer logo and identity

The project sells a variety of designer products that are Scandinavian inspired. The products are going to be simple, minimalist yet beautiful. Offering attractive and functional pieces. Fusing fashion and function in design.

At first I offered a wordmark logo, but the customer said they were leaning towards a  deer as their preference. So I reviewed my original thoughts and tried to keep the simplicity. Scandinavian style is often seen as having neat straight lines, which is why I stuck to this idea and it worked out. Then the customer asked to check the color options. I knew that everybody wants to feel their product, see how it is going to be like in real life. So I provided as wide vision as I could.