Hair by Alex Daniel ia s hair salon – more for the sophisticated person (more female but don’t eliminate men) that colours and style their hair. Professionals aged 30-60 who like to maintain and enhance their appearance.

They wanted an unusual look, unique, outstanding yet minimal and sophisticated.

I knew that all their services are mostly about hair. So I wanted to connect the logo with this feature somehow. I realized that the best way to keep the simplicity is either work with text or add a small symbol. The logo contains a name, so it is already personalized. In such cases a common approach is to work with initials. This approach seemed to me too generic, so I started to look for the way of hair and text connections. And it hit me that hair has some shape, which really fits to one of the letters. As a final outcome, I managed to combine my thoughts and it worked out.