A hairstylist serving women, who are youthful at heart and treating themselves by investing in self care and relaxation.

The target client is a 40-65 female who is looking to invest in her personal appearance and style. She is mature, but youthful at heart and enjoys travel, yoga, and spending time with her family. She loves clean design lines and a farmhouse style of decorating in her home, and is always on the lookout for gold, geometric accents. She brings home fresh flowers from the farmers market every Saturday and prefers all white linens in her bedroom and towels in her bath. She studied Art History in college but went on to pursue a career in finance, and loves to relax at night with a glass of wine and a memoir.

The name Laura Greenwell speaks for itself. I realised that it should be some green shades with botanic touch. I wanted to make the logo stylish, yet mature. Sophisticated, but not pale. I guessed the design on my first attempt. And work was like a joy.