The logo made for a small accessories shop, aimed to cover teens audience. It had to be 100% feminine, playful and chick. The customer had their own suggestions for the logo. I checked all their ideas and I felt that the final outcome could not work. I am used to not ignore my gut feelling and if I doubt, my responsibility is just to provide additional option to check it out. That flow was right. I showed several options, most of them were around the customer’s idea and a little one option from me. It worked out. The customer was surprised and happy with our collaboration. You cant see the final logo and color options what we made. Which is the best?
November 9, 2019